Youtube is the most popular search engine after Google because a lot of people go to youtube to watch videos on different subjects. The subjects range from basket weaving to learning how to build a house to the latest music videos as well as political commentary. You can find all this material and more on Youtube. Not surprisingly, Youtube gets a huge amount of traffic that tends to circulate within the website.
This is what makes Youtube a traffic goldmine that you can tap into. It doesn’t only attract traffic to specific videos but people click on recommended videos as well. In addition to that people watch videos that fit their interest. This is where you come in. You can upload videos on Youtube to target nice-specie high interest traffic and then direct this traffic to your affiliate links. This involves uploading a video and add your affiliate links in the description of the video. If you do get this right you will get highly interested and highly targeted qualified traffic to your videos.
The key is to offer videos with a lot of value. That way your videos get a lot of likes and comments that will favour you in the Youtube algorithms.
How exactly do you set up affiliate marketing with Youtube?
The first thing that you need to do is select the right niche. This is the tricky part as you need to know that every man and his dog is trying to make money off videos similar to yours. If you are clueless about the part, you will probably set up the wrong channel and there will be too much competition and you are bound to fail.
The key is to find a niche that has decent search volume according to the Google Keyword planner tool. You can use that tool to find keyword that get decent monthly searches and chances are people plugging these keywords into Google looking for videos related to this search terms.
The next step is to look at how competitive they are on youtube. If these search are highly competitive you are probably not going to do that well in that niche. Your best bet is to look for something that has a lower level of competition. However it doesn’t really help if you find a niche which has a decent search volume and manageable competition on Youtube but nobody is offering any affiliate products for it. That means there isn’t much for you to advertise on your channel
Hence you need to nail all these 3 factors down. Once you do find some videos related to your niche and figure out what they all have in common and come up with a video that blows away your competition. Maybe your videos are longer, maybe your videos are of higher quality or perhaps maybe you have better descriptions. Whatever the case maybe your videos must stand out from that of the compititon. You must give you visitors a good reason the check out your videos instead of your competitions. Once you create such a video and you upload it to your youtube channel, in your description, include a link to either the affiliate product related to the video or better yet add a link to your squeeze page so you can build your list.
Always give people an incentive to click on the link, maybe they can get a free video course or some ebook in exchange for their email. Once you have their email on your mailing list you can then educate them more about your subject and presell them on your products
The Pros of Youtube Affiliate Marketing
The videos you create if done right can be highly engaging.
You can convey your message better via videos than the written word as visitors don’t have very long attentions spans online. They want to get to the point quickly and its much easier to get and retain people’s attentions through videos. You can also gain peoples trust via your videos which could also be another incentive for them to click on the links in your video description and sign up or buy what you have to offer.
The cons of Youtube Affiliate Marketing
The biggest drawback to Youtube Affiliate Marketing is niche selection. Thats is because there is a lot of completion on Youtube and there will be other video content creators like yourself looking to monetise their videos as well.
You have to spend the right amount of time and effort picking the right niche with the right completion level and commercial value to make this all work. Assuming you are able to do that the next step is to come up with high quality videos. This is very hard to do on your own and the best way to get good quality videos is to reverse engineer what other people have done. For example if you notice your competitors has a good topic on Facebook with a lot of likes and shares you may want to come up with the same topic and come up with a video on Youtube.
And lastly another drawback to youtube affiliate marketing is that it costs money to produce high quality videos. However by using freelance platforms like Fiverr, you can drastically cut down on your production costs which will make video product highly viable.